The highlight of “High School Musical: The Musical: The Series” and 2021’s breakout music star by far first sparked rumours of a Sour Patch Kids collab when photos of her visiting the Sour Patch Kids flagship store in New York City surfaced on May 17.
We didn’t know there was a Sour Patch Kids flagship store, and if you didn’t either, this video could help you visualize this situation:
Interest intensified on May 19 when the candy brand, known in France as Very Bad Kids, posted on Twitter: “Wednesday? Didn’t we just do Wednesday? Feel like I’m having deja vu … so weird.” Obvs this was a reference to Rodrigo’s hit “Deja Vu”.
Who even were we before May 21, the day that Rodrigo released her debut record, ‘Sour’? Were we even a people? What were we doing with our lives?
May 21 was also the launch date of a new contest from Rodrigo and Sour Patch Kids featuring signed boxes of the new, officially-unveiled Olivia Rodrigo Sour Patch Kids.
You’re not having Deja Vu, to celebrate the launch of her album SOUR we’re giving away SIGNED @Olivia_Rodrigo SOUR PATCH KIDS custom mixes! To enter— SOUR PATCH KIDS (@SourPatchKids) May 21, 2021
1. Follow us
2. Like this post
3. Reply with your favorite song & use #OliviaRodrigoSOURsweepstakes
Rules: https://t.co/yQbs3IVhVW pic.twitter.com/zX9w8wF5y3
The sweets are available exclusively at the Sour Patch Kids flagship store in NYC and through the #OliviaRodrigoSOURSweepstakes on Twitter which closed on May 22, 2021.