The “Montero” hitmaker played a gig on Roblox in December 2020 that was viewed 33 million times.
Now, Roblox has revealed that the show was also a success in terms of digital merch sales.
“The merch for Nas is creeping towards eight figures. We’re in healthy seven figures,” said Roblox’s global head of music Jon Vlassopulos during a recent session at the CogX conference, moderated by Music Ally.
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