lil nas x roblox merch

The “Montero” hitmaker played a gig on Roblox in December 2020 that was viewed 33 million times.

Now, Roblox has revealed that the show was also a success in terms of digital merch sales.

“The merch for Nas is creeping towards eight figures. We’re in healthy seven figures,” said Roblox’s global head of music Jon Vlassopulos during a recent session at the CogX conference, moderated by Music Ally. 

Read the whole story here on Music Ally